Andy's Answers: How UPS protects its brand through social media
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Atlanta. Our presenters represented some of the world’s biggest brands, all sharing how they’re using social media....
View ArticleAndy's Answers: How UPS defends its brand online
Brand discussions — both the positive and negative ones — move fast in social media. The great social media teams out there are working hard to keep up with both. At our recent BlogWell conference,...
View ArticleLive from #gc2011: Kurt Kuehn, chief financial officer of UPS
While at the Milken Institute Global Conference in Los Angeles, UPS Chief Financial Officer Kurt Kuehn stopped to speak with SmartBrief’s Mary Ellen Slayter about the company’s sustainability program,...
View ArticleHow UPS uses social media for customer service
When you deliver more than 15 million packages a day to more than 6 million customers, you need to have a great customer-support system. To better help customers, UPS is doing a pretty amazing thing:...
View ArticleAndy’s Answers: 3 inspiring ways brands respond to customer complaints in...
Negative word-of-mouth happens to everyone. No industry, brand or product is immune to it. When it happens in social media, it can feel extra painful — because it’s out there in the open for everyone...
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